Heuer Split Lap 77-->Link
The varied reactions Jeff received upon wearing it for the first time;
- one bad ass watch
- the ugliest watch I have ever seen [his wife's reaction]
- a statement . . . a very loud statement
- a cool-looking machine
- one rock-solid watch
- I thought you were getting into the Bubble-backs?
- what in the world is it?
Original 1978 advertisement
Partial ad translation; "Built for those with the higest of expectations. With the ambitious standards of motorsport, - with obsession, with the love of perfection & measuring equipment. If you want to wear a timecomputer, that will remain a styling & technology rarity"
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