The Danish brand Noon Copenhagen has created a collection of watches that play with color & design and combine with an innovative new display. Seemingly simple, these watches feature multiple hemisphere discs, both transparent and opaque blending together to change colors as the day progresses. (see the animation of displays below - sped up to highlight functionality)
The type font for the name was designed especially for the logo, so noon can be mirrored and can be read from both left- and right directions. The two “o” in noon symbolize the two turning discs in our watches. The noon copenhagen symbol in the Noon Copenhagen logo shows the hour and minute hand turning discs half-way over each other - as known from our watches. Most of our watches also have the strap ending as a “cut out”, in the shape of the logo symbol.
As Noon is designed in Denmark, and expresses a well accepted, functional, stylish and fashion conscious trendsetting design, noon has associated the well-known metropolitan city and capital of Denmark, Copenhagen to the part of the brand name. In many peoples subconscious minds “Noon Copenhagen” will link and connect their impression towards other world known and famous popular Danish designs. The brand name is not linked to a specific design or trend direction of time neither modern nor classic looks but rather timeless design, which gives us the freedom to create and product develop for the future in any direction.
>>View the entire Noon Copenhagen Collection >>Here
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