Thursday

New Projects Watches - Rush Hour, Turbino, Yin Yang, Reveal & Lost Time at Watchismo!


RUSH HOUR MYSTERY DIAL

With Rush Hour, each second literally moves the hours (be sure to play video of animation below). The even numbered hour markers are the second hand, changing the face of time by the second.

Projects Rush Hour Product Page Link--> http://www.watchismo.com/projects-rush-hour-watch.aspx







TURBINO MYSTERY DIAL

Turbino
's constant movement (see video of animation below) is a reminder of the power of every second, because every second holds the promise of change.

A heartbeat of pattern, the second hand's turbine blades expose and hide the red face creating a hypnotic display of constant motion. The blades also cover and reveal the hands.

Projects Turbino
Product Page Link--> http://www.watchismo.com/projects-turbino-watch.aspx







YIN YANG MYSTERY DIAL

The Yin's darkness shows the passing of hours. The Yang's lightness moves with the minutes. Time is told by the dots.

It gracefully animates (see animation by clicking link below) this universal symbol in a totally new way, showing how even opposites can overlap and mix.

Projects Yin Yang Product Page Link--> http://www.watchismo.com/projects-yin-yang-watch.aspx




DANCING TIME MYSTERY DIAL

Daniel Libeskind has translated this concept into an eloquent watch. The two figures representing the hour and minute move across a dial inscribed with Spinoza's Latin text on time and a Greek text on Plato's notion of time.

Time aquires a metaphorical dimension as the red second hand rotates independently while the dancing movement of the black hour figure is permanently shadowed by the gray minute figure.

Projects Dancing Time Product Page Link-->
http://www.watchismo.com/projects-dancing-time-watch.aspx


LOST TIME

Robert Brodmann’s design for Lost Time for PROJECTS combines design and whimsy. Inspired by the love of cartoon characters, Lost Time is characterized by a dial sliding into the abyss of time. Not only a physical illusion, but mocks the seriousness of time.

Projects Lost
Time Product Page Link--> http://www.watchismo.com/projects-lost-time-black-watch.aspx


With Reveal, time is always in the present.

This timekeeper reveals the current time through a looking glass while fading the past and the future. If you are a person of the present, this watch is made specifically for you.

Reveal’s classic minimal design now goes to extremes – of the spectrum.

Projects Reveal Product Page Link-->

(Red) http://www.watchismo.com/projects-red-reveal-watch.aspx

(Blue) http://www.watchismo.com/projects-blue-reveal-watch.aspx


View the entire Projects Watch Collection--> http://www.watchismo.com/projects-watches.aspx



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Monday

Ingersoll Watches - Revival of the Classic American Watch Brand


Ingersoll Watches feature complex exposed mechanical automatic watches with displays retrograde date, power reserve meters and moonphase indicators. The big & bold Bison collection offers a dramatic reintroduction of powerful & affordable (all under $500!) mechanical timepieces.


Ingersoll's rich history began in the United States in 1880 and became one of America's most classic watch companies creating their famed Dollar and Yankee watches.


Over the course of their highly successful careers, Robert and Charles Ingersoll -- founders of one of the oldest American watch companies -- are acknowledged to have reached many milestones in the development and sale of pocket watches and wrist watches.


In 1880, the two sons of Orville Ingersoll -- a farmer from Michigan -- founded their enterprise in New York by producing and selling various articles for which they believed there was a general demand. Until that time, pocket watches were expensive luxury items, available to an exclusive few, because their manufacture entailed a great deal of highly skilled labor.


The Ingersoll brothers pursued ambitious aims: on one hand to sell watches to a broad public and on the other hand to offer reasonable prices while providing high quality. Alongside the existing hand-made watches, in 1882, thanks to Henry Ford, they succeeded in developing automated production, first for pocket watches and later for wrist watches.


Manufacturing high quality items under the motto of "One watch exactly like the other," they charged the very reasonable price of one dollar (a single day's wages at the time). This was how the so-called "Dollar Watch" or "Yankee" was born, of which over a million were produced. The advertisement for them, at the time, read: "The watch that made the dollar famous." The Ingersoll brothers achieved considerable success through their innovative sales policy.


By the end of World War I, Ingersoll was able to demonstrate sales of 50 million pocket watches along. Ingersoll customers included speakers of 20 different mother tongues. Even Mark Twain, whose "Tom Sawyer" and "Huckleberry Finn" embodied the quintessential image of the young American, was so eager to own a "Dollar Watch" that he sent his order directly to the company. Thomas Edison relied on his "Yankee" and even Theodore Roosevelt mentioned that while hunting in Africa he was described as "The man from the country where Ingersolls are produced".

The history of the United States is reflected in the Ingersoll legend. A legend that lives on!














Product Pages -> See the Ingersoll Watch Collections



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New Brand Alert - Noon Copenhagen Watches - A Patented New Way To Tell Time!




The Danish brand Noon Copenhagen has created a collection of watches that play with color & design and combine with an innovative new display. Seemingly simple, these watches feature multiple hemisphere discs, both transparent and opaque blending together to change colors as the day progresses. (see the animation of displays below - sped up to highlight functionality)

A new angle on presenting “Time”

Their task: Develop a unique product, focusing on innovation, good quality at an affordable price. Noon Copenhagen wanted to build a watch brand based on an innovating and functional new way of presenting “time”. The fundamental idea throughout the line; the turning discs, came up and was soon developed, patented, and tested thoroughly. Noon entered into a cooperation agreement with Henrik Sørig, a leading award winning Danish industrial designer, who has designed products for many well known international brands including Bang & Olufsen of Denmark. Henrik Sørig is the designer of the Noon collection which was presented at the premier “watch show” in the world; Baselworld 2008. The line consists of impressive innovative designs in materials of titanium and stainless steel matched with rugged rubber and fine Italian leather.


The type font for the name was designed especially for the logo, so noon can be mirrored and can be read from both left- and right directions. The two “o” in noon symbolize the two turning discs in our watches. The noon copenhagen symbol in the Noon Copenhagen logo shows the hour and minute hand turning discs half-way over each other - as known from our watches. Most of our watches also have the strap ending as a “cut out”, in the shape of the logo symbol.



As Noon is designed in Denmark, and expresses a well accepted, functional, stylish and fashion conscious trendsetting design, noon has associated the well-known metropolitan city and capital of Denmark, Copenhagen to the part of the brand name. In many peoples subconscious minds “Noon Copenhagen” will link and connect their impression towards other world known and famous popular Danish designs. The brand name is not linked to a specific design or trend direction of time neither modern nor classic looks but rather timeless design, which gives us the freedom to create and product develop for the future in any direction.







>>View the entire Noon Copenhagen Collection >>Here



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