MR. JONES LADIES FLORIOGRAPHIC WATCHES
LIMITED EDITION OF ONLY 100!
The Arbutus and Cherry Blossom watches in this series are based on floriography, that is the Victorian system for ascribing a specific meaning to different flowers. This system was used as a way for lovers to send secret messages to each other (the message was only visible to those who could interpret the code).
The shape of the arbutus flower forms the basis for this design. The Epigaea repens, or mayflower, is native to north America. It produces tiny heavily scented flowers that appear in April. In floriographic terms it carries the meaning, “you’re the only one I love.”
In Japan the coming of the cherry blossom in spring is a much anticipated event. Hanami is the custom of gathering to view and enjoy this blossom (sakura). Sakura is associated with mono no aware ( 物の哀れ) a concept that embodies an awareness of the transience of things and a wistfulness at their passing. The cherry flower carries the meaning, “remember, life is brief.”