Thursday, August 8, 2013

Rosendahl Watches by Arne Jacobsen & PICTO Mystery Dial Timepieces


Arne Jacobsen Watches for Rosendahl of Denmark

Based upon the iconic Arne Jacobsen Wall Clocks – Banker’s, Roman and City Hall – Rosendahl is now introducing these design icons as wrist watches. The collection has been created in accordance with the original strokes of the master, as scaled-down streamline ultra-thin wristwatch versions of the wall clocks.

In 1942, the internationally acclaimed Danish architect & designer Arne Jacobsen (1902–1971) created the Roman wall clock for Aarhus City Hall, followed in 1956 by City Hall for Rødovre City Hall. Fifteen years later, in 1971, Arne Jacobsen designed Banker’s for the national bank of Denmark. Today, these three clocks for three striking buildings amount to a substantial contribution to three decades of modernistic design history.

Grand design in a slim package

As with the wall clocks, the dial and the front part of the case are produced as a single piece. Accordingly, the time graduations are imprinted directly on the dial. The wrist watches also have the same concave shape as the wall clocks. Similarly, the watch movement is located at the rear, and this part not only serves to retain the movement but also partly to retain the strap. The black, waxed calf leather strap is held in place using a system specially developed by Rosendahl for the collection.

Mid-Century Modernist

As an architect and an industrial designer, Jacobsen always strove to achieve this grace and coherence. In the process, he emerged as the single most influential Danish architect of the 20th century and the designer of such modernist classics as the Swan, Egg and Ant Chairs as well as the stainless steel, abstract-shaped cutlery which the director Stanley Kubrick chose as timelessly futuristic props for his film, 2001: A Space Odyssey.

Rosendahl PICTO Watches

PICTO means picture, of course, so it is an excellent choice as the name of this watch. With its clean, minimalist graphic lines, PICTO represents a distinct picture of time in a way that no other watch does.

At the same time, its technical design is unique for a wristwatch.

The hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand. PICTO was the first wristwatch created according to this rotating disk principle.

Check out the Rosendahl PICTO Watches


Scandinavian Simplicity

Part of Rosendahl's inspiration is their legacy. They stay true to classic Danish watch designs – both the famous and the forgotten – and ensure that they live on by providing high quality and relevant designs.

Rosendahl also nurtures future design classics by encouraging and challenging today’s most interesting designers to try their hand at watch design.