Wednesday, November 6, 2013

Xeric Watches: The Xeriscope Orbiting Mechanical Automatic Watch


Watchismo's first-ever creation is a jaw-dropping mechanical watch

Only 100 individually numbered XERISCOPE watches per style
Watchismo has finally taken the leap from Curators to Creators by launching our own watch brand XERIC, starting with the unveiling of the XERISCOPE Orbiting Mechanical Watch on Kickstarter.
For 15 years, we've scoured the globe to find the most interesting watches. It is clear that the world needs an unusual & affordable mechanical watch… So we've decided to make one.
Take a look and you’ll see why XERISCOPE watches by XERIC will stop strangers in their tracks for a glance at your wrist:
  • Fully-exposed, mechanical movement is the display
  • Limited edition of 100 individually numbered watches per style
  • Innovative time display with a unique double sided minute hand
  • Automatically recharges itself with the motion of your daily life: No batteries needed - Ever
This is your chance to join us in bringing to life the dream of a unique affordable mechanical watch. Buck the trend of soon-to-be obsolete gadget watches and be the most interesting person in the room. By backing our Kickstarter campaign, you can be one of the select few to own a first edition XERIC timepiece.
We value Kickstarter as a way to reach those who share our dream of making Mechanical affordable now to the visionary and stylish people who care about them.

Know anyone who plans to leave their smart watch to their kids? Neither do we. Let’s not plan for obsolescence. Let’s be a part of something that was perfect to begin with, and only gets better with time. Join us by making XERISCOPE watches a timeless reality.

If people don't stop you in the street to get a closer look at the XERISCOPE, we're not doing our job!
A very rare mechanical function, the hour hand on the XERISCOPE Automatic is also the watch movement - fully exposed from the dial of the watch.
A beating mechanical heart, the mainspring of the watch pumps life into this complex time machine.

Seeing the action of the living machine on your wrist gives a thrill no electronic gadget can.

Another rarity in timekeeping, the XERISCOPE's double-sided minute hand with two-tier arc of digits.  Our watch deconstructs typical watch functionality yet remains very legible.

Wearing and winding this timepiece generates energy seen in this power reserve meter.  Much like the gas tank of your car.

The rotor (oscillating mass) that generates the power supply to the movement, seen from the porthole caseback viewing crystal.

Far from home? No problem, the second time zone can be set to any other location on the planet.

Each XERISCOPE is numbered from the limited edition of 100 pieces.  1 of 100, 2 of 100, etc.  A great opportunity to be a part of a very exclusive group of watch collectors...

Our genesis, the first sketches of various design elements and technical functions of the XERISCOPE.

We suffered every detail when developing the design in preperation for prototyping.

Technical drawing of the case and crown and other key components of the watch

Wireframes of the dial layout and logo placements on dial, crown, caseback and strap.

The prototype of our watch box is better than expected, it's esentially a sarcophagus for our XERISCOPE!

Here are the deals...
Our first 25 backers of each colorway get a $150-$200 savings from the expected retail prices!  The final 74 of each get $100-$150 off.  Don't miss out on this limited opportunity...

Preorder your XERIC XERISCOPE Watch on Kickstarter!

See the XERIC XERISCOPE Watches at Watchismo

See the XERICWATCHES Website

Xeric Xeriscope XS3018 Rose Gold & Black Watch

There's nothing quite like a mechanical watch.  The many parts of a machine all working in unison completely viewable from the front is a rare sight these days...

Finally, a complicated mechanical watch that's also affordable!

A design perfected with focus on style and legibility.  The XERISCOPE is classic, yet very modern.

ABOUT WATCHISMO is carefully curated watch collection by brothers Mitch & Andrew Greenblatt, modern horological enthusiasts with a passion for unique timepieces. Purveyors of wrist-borne time machines since 1999, Watchismo is a singular source for unusual modern watches from around the world.

Mitch and Andrew founded XERIC Watches to bring complex, mechanical timepieces like the XERISCOPE collection to a broad cross-section of watch enthusiasts who dream of an affordable Mechanical. Together, the brothers have carefully curated the exceptional collection at Watchismo, which since 1999 has been a singular source for unique modern watches from around the world. XERIC Watches represents a natural progression of the business: from Curators to Creators of designs that reflect their experience, knowledge and passion for the truly unusual.


2009: While living in Switzerland four years ago, Mitch began doodling rough concepts for very unusual watch designs and discussing an action plan with Andrew. The brothers agreed that the watch market was riddled with extravagant watches but held a gaping hole that they could attempt to fill, if only there were a way to make an excellent mechanical watch for an accessible price.

2010: They began connecting with watchmakers in Switzerland while attending the annual Baselworld watch expo. Mitch moved home to Brooklyn, NY, and then to the San Francisco Bay area, so that the brothers at last could work side by side.

2011-2012: With feedback from their discussions with manufacturers, Mitch and Andy refined their designs and decided to name their creations after Xeric Court, the street they grew up on. Their field research continued to highlight the enthusiasm for mechanical watches among a stylish, tech-appreciative crowd that was priced out of the typical high-end Mechanicals.  All they needed to complete the XERIC team was a visionary, in-house watch designer with extensive experience in every aspect of the production gauntlet.

2013: The brothers hired Danny to help finalize the XERISCOPE design and navigate the production process, knowing he’s succeeded with similar projects for other watchmakers. The team knew they had the right movement for the XERSISCOPE and a design that would celebrate every detail of mechanical timekeeping: the watch case would need to be open on both sides and the hour hand would be a direct extension of the mechanism. Andrew, Mitch and Danny developed five distinct colorways, packaging elements and a fulfillment timeline, applying their years of experience as watch authorities, designers, distributors and retailers.

The team identified a manufacturing partner with 30 years in the watch industry, with whom they created and tweaked several waves of prototypes before finalizing the fully-viable XERISCOPE prototype.  Upon full funding, production will immediately begin for 100 first-edition pieces in each of the five colorways.

All they needed to bring the XERSISCOPE to life was involvement from fellow enthusiasts for timeless thinking, in order to attract those with the same appetite for an affordable Mechanical. The team then cultivated a plan to connect with relevant audiences via Kickstarter, where original thinking is directly rewarded by those who share a dream.

XERIC Watches embody the art of timekeeping by fusing mechanical function with timeless form in a singular machine. Designed in California, XERIC watches are produced on an artisanal scale, making high-end mechanical features accessible to a broad cross-section of horological enthusiasts. 


For a company that has had worldwide retail fulfillment experience since 1999, meeting customer needs for a new product was no mind-blowing task; however, the XERISCOPE product line represents a new realm for an established business already catering to the desires of a global customer base.

Both internal and external factors are balanced by having a manufacturer with 30+ years of watch-specific manufacturing experience and a brand presence by an established authority in vintage and contemporary milestones in the world of watchmaking. 

All next steps in production depend on expressed interest by consumers in the presence of an affordable Mechanical timepiece. The same manufacturers who meticulously developed the prototype through the finalization process stand ready to produce this series within two months, given notice to activate production procedures once funding goals are met.

Each Limited Edition XERISCOPE watch takes its place in individually numbered series featuring a surgical grade stainless steel case; a fully-exposed, orbiting 12-hour mechanical movement with dual timezone display; retrograde power reserve meter; and case-back window for observing the oscillating rotor. No batteries required -- ever -- as XERIC watches generate power by the daily action of your wrist. 

Mitch Greenblatt’s career path as a visual artist spans the film, television, music and advertising industries. After receiving his first watch (ever!) in 1998, Mitch began collecting and selling unusual vintage watches via, with special attention to mid-century modern design. Just a few years later, he established himself as an influential watch blogger and authority on the subject of modern horology, and to this day maintains friendships spanning the horological universe. Mitch brings his deep knowledge of historical watches and innate sense of style to XERIC Watches, where he guides overall creative direction.

Andrew Greenblatt is a born entrepreneur, with a lifelong track record of success growing seedling businesses to bountiful fruition. His experience launching a profitable personal computing company at the dawn of the PC industry is a testament to his instinct for finding a viable niche and for taking the right risks at the right time. In 2008, Andrew merged retail forces with his brother Mitch to focus on truly special contemporary watches, following his heart to drive insanely deep beyond avocation to bloom vocation. Andrew is in touch with the customer base and keeps a creative and critical eye on retail market objectives for XERIC.  A passionate watch collector himself, Andrew knows how to translate an abstract concept to a concrete reality.

Daniel Hunsaker joined the XERIC team earlier this year to help make the XERISCOPE dream a reality. Danny is a watch world “insider” whose career has focused squarely on designing watches and managing product development from concept-to-market. Far from “square” though, Danny applies his sharp eye for detail and boundless creativity to create unique XERISCOPE designs and usher them through the production process. Danny brings an acute awareness of design implications for other aspects of the development trajectory.

Specifications and Functionality: