TIME IN WORDS
New Today - The Qlocktwo W Copper
Qlocktwo W Copper brings the ingenious concept of telling the time with words to your wrist. At first glance, it appears to be nothing more than a matrix of seemingly randomly arranged letters. Only the gentle touch of a button reveals IT IS HALF PAST EIGHT. Words are displayed at five-minute intervals, while four small dots give the precise time in minutes.
It does not show the time with hands or digits. Time is indicated on this purist watch as readable text, turning it into a statement: “It is half past nine”. The square watch face has a uniform grid of 110 letters carved from a plate of metal. When the stainless steel button is pressed, words light up in unexpected places which describe the time. The initially random order of the characters lends this wristwatch a mysterious aesthetic. QLOCKTWO makes you aware of the moment. Showing the time becomes an interesting experience for the owner.