Shinola + Watchismo = Watch Nirvana
Listen, we are ecstatic to have a premier American brand like Shinola at Watchismo but the truth is we're actually over the moon about it. The quality. The style. The LEATHER! It's all just too much really... we can't take it... we might pass out from the overwhelming joy....aaaahhggh... thud.
The question isn't why they built a watch factory in Detroit, it's why they don't want to see American jobs go anywhere else. Through four Detroit winters, Shinola's been working to bring manufacturing jobs back to Detroit and back to the US. They build goods to last, but of all the things they make, American jobs might just be the thing they're most proud of.