G-Shock Collaborations with Futura & Marcelo Burlon
'You snooze you lose' is a more apt slogan for G-Shock Collabs & Limited Editions. Be sure to snag up a new release cause you know they aren't gonna keep producing any of these anadigi, chrono, tri-color, snakeskin, denim, mudmaster, gulfmaster or other original tough-as-nails timepieces.
The limited edition GDX6900FTR-1 features the Brooklyn-based artist’s iconic signature and acclaimed atomic pattern, with legendary G-SHOCK toughness and technology.
Futura gained fame in the 1970s and 1980s, as one of the pioneering innovators of graffiti. Alongside his contemporaries such as Basquiat, Haring, Dondi, and Scharf, Futura's work has been venerated for its explosive style and powerful expression. Today, his career has evolved to produce highly collectible fine art and commercial collaborations with partners such as The Clash, the Men's US World Cup Soccer team, LeBron James, the United Nations, (RED), and Converse.
This model features 10-year battery and iconic shock resistance via a unique Alpha-Gel structure that highlights the forward thinking G-SHOCK is known for, combined with Futura's iconic signature and acclaimed atomic pattern design.
G-SHOCK joins forces with Marcelo Burlon County of Milan to produce a new collaboration model, this time on a global scale, with the special limited edition GA-100.
Drawing iconographic elements from patagonia and taking inspiration from local flora and fauna, coral snakes are chosen as the emblem of a land of tradition and wildness. Undressed from their signature colors, the snakes crawl creating a visually assertive pattern that reminds of fallen shadows and pays tribute to ouroboros, an ancient esoteric symbol of eternity and human psyche. The iconic design wraps around the watch and finds a nest on surfaces previously unexplored.
This collaborative watch highlights iconographic elements from Patagonia featuring the coral snake, chosen because of their emblem of a land of tradition and wildness.