Black Friday at Watchismo - Our Biggest Sale of the Year Starts Now

Stray From the Flock Time To Be Different, Time To Save Money Today through Sunday, use these discount codes at checkout between now and Sunday to take an additional 10%, 15% or 20% off most watches, many already discounted so you can really maximize your savings. ▪ Apply code BLACK10 for 10% off any order over $49* ▪ Apply code BLACK15 for 15% off any order over $399* ▪ Apply code BLACK20 for 20% off any order over $899* The more you give, the more you will save. Get all your holiday watch gifts here.

Watches shown: Top Row (Left to Right) - Ziiiro, Xeric Xeriscope, Eone Bradley Middle Row: Xeriscope Squared, Qlocktwo, CT Scuderia Bottom Row: Projects, Tendence, Mr. Jones

Watchismo is a one-of-a-kind watch shop people go to find truly unusual timepieces, a curated collection you won't find at any other watch store. We cherry pick only the most unique watches from around the world so you get more than just a wristwatch, you get a wrist-borne time machine.

The Minimalist Movement - New Iconic Braun Watches Now Available

New Braun Timepieces From the Masters of Minimalism As head of design at Braun, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. Form is the function in these latest timepieces from Braun. Get them while you can at Watchismo. "Good design is as little design as possible." -Dieter Rams See the Braun collection here or check out the five new releases below.

Braun BN0171 Black Ceramic Watch A concept watch that has become reality. Featuring a full ceramic case and bracelet, this watch is a stunning physical interpretation of Braun’s ‘less, but better’ philosophy. The yellow second hand is iconic of Braun watch design.

Braun BN0171 Grey Ceramic Watch

Braun BN0035 Classic Chronograph Black/Brown

Braun BN0024 Classic Black & Brown

Braun BN021 Classic Steel Brown

Supper's Ready! Eley Kishimoto x Fossil "Retro Timer" Collaboration

Limited Edition Retro Timer Eley Kishimoto x Fossil Watches Just three of each style are available at Watchismo. You'll need to act fast to snatch up one of these really unique & rare timepieces for just $165 USD before they sell out... Inspired by the charm and simplicity of mid-century design, the collaboration of the London Fashion Studio of Eley Kishimoto & Fossil blends whimsical style with timeless wearability. A classic re-imagined—the Retro Timer is inspired by a '50s kitchen gadget. Evoking nostalgia for the mid-century optimism displayed in the cheerful colors and simple forms of the era, it embodies these design principles while breaking traditional time-telling conventions. True to a kitchen timer, the large hand counts the hours while the smaller disc hand ticks away the minutes. A colorful nylon injected case and luxe leather strap makes this watch a fun new way to express time. See the collection here

Fossil x Eley Kishimoto Retro Timer Ltd. Edition Watch - Brown/Red

Fossil x Eley Kishimoto Retro Timer Ltd. Edition Watch - Black/Red

Fossil x Eley Kishimoto Retro Timer Ltd. Edition Watch - White/Red/Mint

New Nava Ora Unica Watches - Ever Had A Swirly?

Swirl Around The Day & Twist Away The Night From the innovative mind of watch designer Denis Guidone comes the long-awaited collection of new NAVA Ora Unica watches. One of the most popular watches of the thousands we offer here at Watchismo! Now you can choose from white dials with black, blue, orange and magenta displays and straps. The design is clean and minimalist and finds its ultimate expression in the unconventional reading of time. It consists of a single line forming a graphic gesture (squiggle) where the two ends mark hours and minutes. The Ora Unica does away with conventional hands, and replaces them with a big squiggly line. Time is rigid but your timepiece should reflect your personality... See the entire NAVA Ora Unica Collection or check out these brand new releases below...

Nava Ora Unica White 42mm

Nava Ora Unica Blue 36mm

Nava Ora Unica Orange 36mm   Nava Ora Unica Magenta 36mm

The Original Ora Unica Black 42mm

Play Your Music with the New G-Shock G'MIX GBA-400 Smartwatch

New G-Shock G'MIX Play Your Music From Your Watch Smartphone Linkage with Bluetooth® SMART Bluetooth Smart enables linking between the watch and a phone for remote control of the phone's music player, simpler configuration of watch settings, and much more. Using the new G'MIX music app provides a new level of personalization to music playback. The G'MIX App in combination with the G'MIX GBA-400 watch makes music playback more enjoyable than ever. Available in very limited supply now at Watchismo: ▪ Get the Black G-Shock G'Mix GBA-400 ▪ Get the Red G-Shock G'Mix GBA-400 ▪ Get the Blue G-Shock G'Mix GBA-400

G-Shock G'MIX Red Bluetooth Music Controller

Watch Settings Now you can use your smartphone display to configure the World Time City, alarm time, timer start time, and other often-used settings without performing troublesome watch button operations. Settings are immediately send to the watch. World Time Settings The World Time feature of the G-SHOCK+ app includes approximately 300 cities. A graphical world map or city list can be used to touch the name of the desired city and immediately display the current time there. This means you have access to the current time virtually anywhere around the globe at your fingertips no matter where you happen to be.

G-Shock G'MIX Black & Gold Bluetooth Music Controller

G'MIX Music App A new G'MIX music app lets you customize your music playback with an equalizer with presets for the type of music being played (rock, pop, etc.), a sound field (reverb) setting that reproduces the ambiance of various different live venues, and more. A SEARCH MODE even lets you use your smartphone to pick up the sound of music being played in your area and search for its title. Linking with the new G'MIX music app lets you adjust music playback settings from the watch, without even taking out your phone. You can also use your smartphone to search for a song playing in your area and display its title on the watch, and even produce sounds from your phone by pressing a watch button.

G-Shock G'MIX Blue Bluetooth Music Controller

Cool New Watches from Tsovet, Triwa, Vestal & Skagen

NEW n(y)o͞o/ adjective: new; comparative adjective: newer; superlative adjective: newest 1. not existing before; made, introduced, or discovered recently or now for the first time. See all the newest additions to Watchismo or check out these brand new releases below...

Tsovet SVT-CN38 USA Version - LIMITED EDITION Tsovet JPT-NT42 USA Version - LIMITED EDITION

Triwa Lansen Chrono Ivory Steel Triwa Larsen Chrono Midnight Black

Skagen SKW6142 Ancher Brown/Gold Skagen SKW6143 Ancher Chronograph Gold/White

Vestal CTN3L12 Canteen Gun/Oxblood Red Vestal OBCS011 USS Observer Chrono Black

Vestal ROS3L007 Roosevelt Black/Gold

Vestal ZR3032 Gold Minimalist Chronograph

Cool New Watches from PROJECTS - Crossover, Cubit & Twirler

New Projects Crossover, Cubit & Twirler Challenging, deconstructing and minimizing the concept of timetelling, Projects watches always seem to scratch that itch of finding the perfect design and displaying the time in a simple yet stylish way. One of our most popular watch collections, Projects never fails to surprise with new & innovative timepieces from architects and designers from around the world. See all new projects watches here or check out these brand new releases below...

The Cubit - Unparalleled Inspiration The Cubit Steel Watch, Michael Graves’ latest timepiece for Projects has a parallelogram shaped dial. While a picture is worth a thousand words, the Cubit is more than the sum of its parts.

Time in italics + zero gravity = Twirler Watch The Twirler Watch - Form and function follow the principle of rotation. Twirler's hands have moved outward from the center of the dial and angled clockwise at 30°, creating a dynamic picture of time and reminding us in a pictographic way that time is a floating concept which is not easy to grasp and is continually affected by change and motion. Twirler is designed by Johannes Lindner, a young designer from Germany. Lindner pursues the creation of products that combine extraordinary functionality, color and aesthetic beauty.

Black Steel Mesh Projects Crossover Contemporary, yet elegant hands that appear to be precariously balanced rotate around the dial. Crossover is a modern watch with tapered multi-color hands. Modeled after the game of “pick up stix”, Crossover has thin hands that are slightly askew to the center giving this timepiece elegant stature. You will be staring at time all day but assuredly not wasting it.

Concrete Grey Projects Crossover Watch