New Diesel Uber Chief Watch Collection


A Cool New Collection Just Arrived

Far from ordinary, Diesel watches take time less seriously than most other timepieces. These unique new Uber Chief, Machinus & Ironside watches are now available at, so get yours first and they'll show you a good time.

Mr. Jones Flying Scotsman - A New Limited Edition Automatic Timepiece

MrJones FlyingScotsman

A Special New Limited Edition Automatic

This watch was a joint development between Mr Jones Watches and Mark Champkins, Inventor in Residence at the Science Museum. On devising the concept for the watch, Mark comments, “I loved the idea of creating a watch to celebrate the journey taken by the iconic Flying Scotsman as is tore through the British countryside from London to Edinburgh. This watch does this in a delightfully unique way”.

Hurry, Just Ten Are Available at Watchismo

This watch tracks the journey made by Flying Scotsman according to the 1931 timetable, leaving Kings Cross at 10 in the morning and arriving at Edinburgh at 6:15pm. On the watch a revolving pictorial disc tracks the landmarks which the train passed on it’s journey. So at 10am Kings Cross station is visible on the right hand side of the crescent, as the journey progresses so more landmarks appear, until at 6:15pm the Scott Monument in Edinburgh is sighted. The crescent at this moment shows the whole length of the journey with London on the left and Edinburgh on the right.
A Vintage Advertisement For The Flying Scotsman
The artwork on the disc was created for us by Scottish artist Peter McDermott, who says of the commission, “Flying Scotsman for me, represents all that’s romantic and mysterious about travel, from Auden’s famous poem ‘Night Mail’ to John Buchan’s ‘The 39 Steps’, she appears centre stage as the essential ingredient to excite both prose and narrative. She also connects to a golden age of commercial art spearheaded by the iconic railway posters of the 30’s and 40’s. These works of art have become an inspiration to my own illustrations, which attempt to replicate the graphical power of those bygone pieces through today’s digital medium”

20% Off Any XERIC & Enter To Win A Free $600 XERISCOPE SQUARED Automatic & More!



Hello current and hopefully future XERIC owners! We are giving away $25 in Watchismo credit to ANYONE who will share with us, all you need to do is:
1. Shoot a short video (under 30 seconds) of you with your XERIC watch. Answer any of the following questions in the video:
a. What do you like about your XERIC watch?
b. What reactions have you received while wearing it?
c. Why you would recommend it to others?
If you're camera shy, just film your wrist while you narate and show off your Xeric in your part of the world.
2. Email the video to us at *

THAT'S IT! Now here is what we're offering in return:

1. If you send us a video as described and authorize Watchismo to use in a promotional video, you'll receive a coupon code for $25 OFF towards a future purchase at*
2. If your video is included in the video, you'll receive a FREE spare 22mm leather or mesh XERIC strap. (up to a $60 value)
3. One submission will be selected by us to receive a FREE limited edition XERISCOPE SQUARED Automatic. (a $600 value)
There are thousands of you out there and we would love to see anything you care to share. You don't have to be a master videographer to submit. Just a simple, quick video on your cellphone wherever you are right now!
*How to Submit & Terms of Submission
1. By submitting a video you agree to be included in one or more promotional videos that may be produced by Watchismo LLC and/or displayed on the website, website and social media platforms including, but not limited to, Facebook, Instagram, Twitter and YouTube. You hereby grant Watchismo LLC, free of charge, permission to use your video and all elements embodied therein, in whole or in part, in any manner and for any purpose whatsoever, at any time, now or in the future. Submitting a video as part of this call for entries does not guarantee that your video (or any video) will be used as part of the promotional video/s. All videos (if any) will be selected in the sole discretion of Watchismo LLC. By entering a submission you confirm that your video is your original work, is not defamatory and does not infringe any copyright laws, that you have the right to give Watchismo LLC permission to use it for the purposes specified above.
2. Create a video, no more than 30 seconds in length, of yourself answering the above questions or any other thoughts you have about why you like your XERIC watch. Use any camera you like, even a cellphone will do!
3. Email the video to with the subject line 'Why I love my Xeric' and the body with your first and last name in city, country and email address to reply to.
We encourage you to answer these questions, preferably in English but in your native tongue if you can provide English translations in the form of subtitles or in the body of the email when emailing your video.
Please submit your videos before March 7th, 2016.
We will then edit your video together with others from all around the world, and together we can show how people are embracing and enjoying their Xeric timepieces.
Coupon Code
A $25 coupon code will be emailed to any submission meeting our requests above and will be good towards any purchase of $100 or more at

Get 60% Off Nixon & Vestal Watches - For A Limited Time


Never A Better Time To Collect

Over 300 Watches To Choose From!

Two of the coolest California watch brands are now available at up to 60% off. Are you like us and hate choosing between awesome and more awesome? Ever been in love with more than one watch, but you just can't decide. Now you don't have too. This is the opportunity of the year to get everything you want.
Mix and match! One for him, one for her, one for the dog. Buy More Save More. Ready, Set, Go!

New Projects Watch 'On The Right Track' Now In Steel

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Newest PROJECTS Watch Now In Steel

The hugely successful design of 'On The Right Track' now available in steel (also available in the original brass color). Designed by Yusuke Taguchi.
The entire collection of PROJECTS feature truly original designs by Denis Guidone, Daniel Will-Harris, M&Co., Michael Graves and more. Examples of the most popular styles below...
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New Nixon Star Wars "The Good Guys" Collection - Join the Resistance!


Isn't It Time For The Good Guys?

Newest Nixon Watches inspired by JEDI, R2D2 & C3PO

In the spirit of doing the never been done, with Nixon's emphasis on the details, Watchismo is proud to a new range of STAR WARS watches inspired by the good guys.
See the special edition new releases below or the entire Star Wars collection at Watchismo.
Jedi Knight referred to a member of the Jedi Order, who had completed their Jedi training as a student in the Jedi academy, in addition to one-on-one training as a Padawan and the completion of the Jedi Trials. As a Knight and a full member of the Order, these individuals received assignments from the Jedi Councils and strove to find peace, and maintain order within the Galactic Republic. Making up the majority of the Order’s members, the public was familiar with this title more than any other, and, thus, many addressed any Jedi as “Knight”
Nixon StarWars A940SW 2377 view1  33502.1455323469.1280.1280
A Jedi Knight referred to a member of the Jedi Order, who had completed their Jedi training as a student in the Jedi academy, in addition to one-on-one training as a Padawan and the completion of the Jedi Trials. As a Knight and a full member of the Order, these individuals received assignments from the Jedi Councils and strove to find peace, and maintain order within the Galactic Republic. Making up the majority of the Order’s members, the public was familiar with this title more than any other, and, thus, many addressed any Jedi as “Knight”.
Nixon StarWars A940SW 2377 view3  66438.1455323469.1280.1280
Nixon StarWars A940SW 2377 view5  74529.1455323469.1280.1280
The ever-faithful R2-D2 (Artoo-Detoo) is a feisty astromech droid of surprising determination and resourcefulness. Communicating in a variety of beeps and whistles, Artoo’s cylindrical body is equipped with multiple instruments and sensors designed to carry out his primary utility droid functions. Along with his tall, golden counterpart C-3PO, Artoo frequently finds himself coming to the aid of his human masters. Owned by the heroic Luke Skywalker, Artoo is instrumental in leading the young farmboy to Jedi Knight Obi-Wan Kenobi and initiating Luke’s involvement with the Rebel Alliance. Often seated in the droid socket of his master’s X-wing fighter, Artoo accompanies Luke on his successful Rebel mission to destroy the Empire’s Death Star, and on his personal quest to train as a Jedi under the tutelage of the wise Jedi Master Yoda.
Nixon StarWars A045SW 2403 view1  50895.1455323942.1280.1280
Clean lines cut through cloudy philosophy, while its simple, high concept design keeps things precise.
Nixon StarWars A197SW 2379 view1  19628.1455324764.1280.1280
Custom digital module with positive or negative display, 12 or 24 hour time of day, calendar, temperature gauge, dual time, countdown timer, chronograph, alarm, light functions all topped off with a bezel pattern inspired by R2-D2’s exterior. Red button mimics R2-D2’s holographic projector.
Nixon StarWars A197SW 2379 view2  09889.1455324764.1280.1280
Nixon StarWars A197SW 2379 view5  87274.1455324764.1280.1280
Fluent in over six million forms of communication, the golden protocol droid C-3PO has become an essential companion to his master Luke Skywalker and to the Rebel Alliance. Since Luke’s Uncle Owen purchased the droid from a band of Jawas on Tatooine, Threepio has accompanied Luke and the Rebellion throughout the galaxy in their fight for freedom. He is rarely seen without his squat counterpart R2-D2, and together, the two make a remarkably capable team. Because of Artoo’s limited communication abilities, Threepio must often interpret his companion’s electronic sounds for his human masters. Though preferring to remain far from any potential threat, the anxious droid frequently finds himself in the midst of the action. It is Threepio who first learns of Imperial occupation on Cloud City, but the fretful droid is disabled before he can warn his friends. Later, on the forest moon of Endor, Threepio helps convince the Ewoks to fight alongside the Rebellion in what will be the decisive victory over the Galactic Empire and the beginning of a new era of peace in the galaxy.
Nixon StarWars A356SW 2378 view1  79597.1455315427.1280.1280
Nixon StarWars A972SW 2378 view1  32585.1455324238.1280.1280
More of a good thing, the Time Teller Chrono features a five link bracelet, locking clasp buckle, chronograph, date window and C3PO eye detail on the crown.
Nixon StarWars A045SW 2378 view1  41205.1455325074.1280.1280
Clean lines cut through cloudy philosophy, while its simple, high concept design keeps things precise. Embossed dial rings from C-3PO’s chest detaiL.
Nixon StarWars A045SW 2378 view3  03880.1455325075.1280.1280
Nixon StarWars A972SW 2378 view5  26247.1455324238.1280.1280

Ziiiro Watches - if watches had emotions, these are having the most fun of all...


Time For Fun

ZIIIRO WATCHES are designed to make time for fun. Futuristic, minimalist, bold. Every design embodies the ZIIIRO vision of creating incredible timepieces with unique appearance and style. These space-age timekeepers remind us to zig while the world zags, and to take all the time we need to live and enjoy a life that’s awesome.
Now through Sunday, apply the Valentine's Day Sale code HEART10 for 10% off any ZIIIRO watch featured at
ZIIIRO MERCURY displays time in a simple and unique way. The tip of the inner blue swirl represents the current hour, while the outer swirl displays the minutes, with a continuous gradient movement showing the passing through time.
The ZIIIRO CELESTE combines the beauty of color and form by display time using two transparent colored discs. Overlapping both discs creates an array of blending colors.
The ZIIIRO ECLIPSE uses patented Swiss Super-LumiNova® BGW9 pigments for high-performance non-radioactive luminescence which shows the dial/hand in white color during daytime and glows Blue/Green in the dark.
The ZIIIRO ECLIPSE METALLIC MESH offers day and night visibility with bright illumination in the dark. Forget the days when you have to look for a light source or dig your pockets for the mobile phone to read time in the dark. This watch glows in the dark with sufficient activation by sunlight or artificial light.
A special edition available in Rose-gold (without SuperLumiNova) is now available.
The ZIIIRO SATURN'S unique liquid crystal display rides through time by propelling its hour and minute through black segments. The hour can be deciphered from its outer ring of 12 segments and minute from inner ring of 60 segments.
The ZIIIRO TITAN POCKET WATCH has the same liquid crystal display as the Saturn. Whether you need it as a pocket watch or stylish pendant accessory. Titan is your brightly colored special charm. Incredibly lightweight with a beautifully crafted aluminum casing.
The ZIIIRO GRAVITY is a clock face without hands or markings, but a constantly changing pattern of rings indicating the passing of time. The main theme is minimalism, so there are no distracting elements in the design.
Resting on a patent pending bracelet strap, it combines silicone and metal to form a flexible bracelet watch.
The ZIIIRO ORBIT displays time by utilizing two planets, the colored orb representing the hour and white orb displaying the minute.
The ZIIIRO AURORA displays time using two transparent gradient discs, blue color representing the hour and yellow displaying the minute. By overlapping both gradients, it creates a new array of green color that will catch attention whether at the beach or going out on a date.